This proposal outlines a custom web strategy to establish your brand's independent digital presence, community platform, and long-term growth foundation.
Sakina Scrubs is solving a real problem: Muslim and Arab women in healthcare have long lacked workwear that supports both modesty and professional function. Your background as a nurse and the recognition you have already earned make this a brand with genuine credibility and staying power.
Etsy has proven the demand exists. But it cannot carry a brand story, build a loyal community, or give you the digital foundation Sakina Scrubs deserves. This project is about giving your brand a home that matches its ambition.
Phase 1 establishes your independent digital presence. Every element is designed to strengthen the brand, support your audience, and create a foundation for long-term growth.
A premium, fully custom website experience that presents Sakina Scrubs as a serious brand. Not a template. Not a marketplace listing. A digital home designed around your story, your products, and the problem you solve.
A blog published directly under your own brand and domain. Your space for founder updates, stories from women in medicine, product education, clinical insights, and community announcements. Content that builds long-term visibility and authority.
A private administrative dashboard where you can write posts, upload images, edit content, and publish updates independently. No code, no developer required for day-to-day content management.
Designed and built to perform beautifully across all screen sizes, ensuring a strong experience whether your audience finds you on a phone, tablet, or desktop.
Also included: dedicated product and shop pages linked to your Etsy checkout, plus an integrated comment section on blog posts to support community engagement.