This proposal outlines a custom web strategy to establish your brand's independent digital presence, community platform, and long-term growth foundation.
Sakina Scrubs is not just an apparel brand. Through products like the Al Huda Hijab, you are solving a specific and underserved problem: Muslim and Arab women in healthcare have long lacked workwear that supports both modesty and professional function. Your background as a nurse, your participation in entrepreneurship programs, and the media recognition you have already earned are the ingredients of a brand with real credibility and real staying power.
Your Etsy storefront has proven that demand exists. But Etsy has a ceiling. It can sell a product. It cannot fully carry a brand story, build a loyal community, or give you the long-term digital foundation that a business like Sakina Scrubs deserves.
This project is about closing that gap and giving your brand a home that matches its ambition.
Phase 1 establishes your independent digital presence. Every element is designed to strengthen the brand, support your audience, and create a foundation for long-term growth.
A premium, fully custom website experience that presents Sakina Scrubs as a serious brand. Not a template. Not a marketplace listing. A digital home designed around your story, your products, and the problem you solve.
Dedicated pages showcasing your products with the depth and quality they deserve. Purchase pathways link to your established Etsy checkout during this phase, preserving your current fulfillment process without disruption.
A blog published directly under your own brand and domain. Your space for founder updates, stories from women in medicine, product education, clinical insights, and community announcements. Content that builds long-term visibility and authority.
Blog posts include an integrated comment section designed to create space for genuine discussion. Built to favor meaningful engagement and help build a more invested audience around the brand.
A private administrative dashboard where you can write posts, upload images, edit content, and publish updates independently. No code, no developer required for day-to-day content management.
Designed and built to perform beautifully across all screen sizes, ensuring a strong experience whether your audience finds you on a phone, tablet, or desktop.
We build on a modern high-performance architecture that delivers a faster, more flexible, and more scalable web foundation with zero recurring hosting infrastructure fees for the core website stack. More of your budget goes toward growing the business.
Your website infrastructure is structured under accounts registered in your name from the very start. At the end of the project, we conduct a live handoff to transfer complete control. No hidden dependency on FPX to keep your site online.
This is not a website that needs to be replaced when your business grows. The foundation we are building is designed to scale with you, including a direct e-commerce integration path when you are ready to move beyond Etsy.
Project kickoff, brand discovery, site architecture, and account setup. We align on direction before a single page is built.
Custom design direction and full frontend development. You will review and approve the visual direction before we finalize.
Blog build, editorial dashboard setup, and comment integration. Content pages are completed and populated.
Full quality review, client walkthrough of the dashboard, live handoff process, and site launch.
Phase 1 is designed with your future in mind. When Sakina Scrubs is ready to move beyond Etsy and build a more independent sales channel, the website does not need to be rebuilt.
A direct e-commerce layer can be integrated into the existing site structure, allowing you to transition toward your own checkout experience while preserving everything the site has already built in terms of content, structure, and search presence.
Phase 1 is a foundation, not a starting point you will outgrow.
This covers the complete Phase 1 scope: custom website design and development, integrated blog, editorial dashboard, community comment system, mobile optimization, and the full live handoff process. No recurring infrastructure fees for the core website stack after delivery.